For nearly three decades, HMF Sales Group has been at the forefront of the sporting goods industry, offering unparalleled expertise in sales and marketing. Our North Texas-based team specializes in representing manufacturers and importers, delivering innovative solutions to traditional retail, military exchanges, eCommerce platforms, premium incentive, and TV shopping channel distribution.

​

Our core strength lies in our deep understanding of the sporting goods market, particularly in commercial fitness equipment. We have cultivated long-term relationships with key accounts, including AAFES, Academy, Big 5, Dunham’s, Dick’s, NFM, Scheels, Lowes, and Menards, working to ensure your products gain maximum visibility and market penetration.

​

At HMF Sales Group, we go beyond just sales representation. We are committed to elevating your brand through strategic placement and increased brand awareness. Our expertise extends to assisting clients with direct import, logistics, and EDI implementation, while ensuring a seamless integration into diverse distribution channels.